Finding a picture for a story usually means logging into two agency portals, searching each separately, downloading a comp, remembering to note the credit, and hoping somebody checks the licence before it goes out. The picture exists. Everything around finding and clearing it is manual, and the credit line is the thing that gets forgotten at eleven at night.
Photo Studio brings the wire into your own library as it is filed, with the credit and the licence attached from the start, sitting next to the work your own photographers sent in. One place to search, one place where rights are recorded, and no separate step where somebody has to remember something.